Week 24th 2020

A Whole New Mind: Why Right-Brainers Will Rule the Future

 

Customer Reviews:

4.4 out of 5 stars

An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing.

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfilment--and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes readers to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.

If it's likely that someone in China or India can do your work more cheaply than you can, or if a computer can do your work faster than you can, READ THIS BOOK. Lawyers. Doctors. Accountants. Engineers. That's what our parents encouraged us to become. They were wrong. Gone is the age of left-brain dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers creative and emphatic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.

“Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” —PAOLA ANTONELLI, curator of architecture and design, Museum of Modern Art”― Daniel H. Pink

“We are moving from an economy and a society built on the logical, linear, computerlike capabilities of the Information Age to an economy and a society built on the inventive, empathic, big-picture capabilities of what’s rising in its place, the Conceptual Age.”― Daniel H. Pink

About Daniel Pink?

Daniel (Dan) H. Pink is the author of six provocative books -- including his newest, WHEN: The Scientific Secrets of Perfect Timing. WHEN is a New York Times, Wall Street Journal, USA Today, Washington Post, and Publishers Weekly bestseller. Pink's other books include the long-running New York Times bestseller A WHOLE NEW MIND and the #1 New York Times bestsellers DRIVE and TO SELL IS HUMAN. His books have won multiple awards and have been translated into 37 languages. Pink lives in Washington, DC, with his family.

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